June 27th, 2008 by Rob Andrews
Good post from Matt Cutts regarding the updating of many elements of the Google definitions and documentation on subjects like:
Doorway pages
SPAM reporting
Robots.txt
And some more!
It is worth taking a look at the full post at http://www.mattcutts.com/blog/improved-seo-documentation-galore/ and also checking out the new reference documents.
P.S. does anyone really do doorway pages anymore? I guess so, maybe, from a long [...]
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Categories: Google · News
June 27th, 2008 by Rob Andrews
IP delivery is a technique where a website/server looks at who a visitor is or where they are located from an IP address perspective. Once this is known (not always completely accurate, but god enough), the site/server can serve a page/site that will be catered for that visitor.
Sounds simple? Well, give or take a bit [...]
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Categories: Google · SEO Tips
June 20th, 2008 by Rob Andrews
OK, on my “post per day” quest, sometimes we need to cover in depth topics and sometimes the more basic. Today is one of the latter, but get the robots.txt file wrong and you will omit your pages from all (decent) search engines.
Well, robots.txt is a file that (should, in most cases) sit in the [...]
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Categories: SEO Tips
June 19th, 2008 by Rob Andrews
Thought I had better make the first proper post something deep and meaningful… not saying this is, but here goes…
Black hat, white hat… what does it all mean? Also, who makes the rules? Well, that one is easy, Google does. Even though I am quite sure that the good people of Google never meant to [...]
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Categories: Comment · Google
June 18th, 2008 by Rob Andrews
Firstly… bold statement…
We aim to be the foremost website in the UK for Search Engine Marketing. There… said it…
How are we going to do this? Well, by providing everything you need in order to do your own SEM (the first of, no doubt, many abbreviations) or get some one else to do it, work in [...]
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Categories: Comment