No, not really.
Here is a nice article by Jill Whalen on a part of the reason for this.
However, the main reason is not terminology, it is genuine mistrust. Also, the main people that don’t mistrust search engine optimisation/SEM are usually the same ones who dumb the services down in an “I can do that” sort of [...]
Do People Trust Search Engine Marketers?
September 15th, 2008 by Rob Andrews
Categories: Comment
