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rel=”nofollow”

February 17th, 2009 by Rob Andrews

I’ve been getting a lot of questions about using the tag ‘rel=”nofollow”‘ on both internal and external links.
The best answer I can come up with is to look at the Google explanation here. They say that they don’t follow ‘nofollow’ links and not just not pass on PageRank (there are rumours that this is not [...]

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Categories: Google · SEO Tips





Canonical URLs and Duplicate Content

February 16th, 2009 by Rob Andrews

As we know there is no such thing as a duplicate content penalty. However, duplicate content is a real issue for both search engines and those who wish to do well in this area.
The big three (Google, Yahoo and Microsoft) rarely get together on general standards, but when they do it is worth taking note. [...]

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Categories: Information · SEO Tips





Google Eye Tracking and Heatmap Studies

February 9th, 2009 by Rob Andrews

Here is a really interesting post from the official Google blog.
It goes into some detail about some of the user testing and eye tracking Google are doing. The post looks at some of the differences that have occured since Google introduced universal search into its search results.
Also, if you look at the search results heatmap [...]

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Categories: Analytics · Google · PPC Tips · SEO Tips





Search results and redirect abuse

February 3rd, 2009 by Rob Andrews

Here is a good post from the Google Webmaster Blog about open redirects and how redirects as a parameter in your URLs can harm your Google ranking.
As we know Google has to (and it can’t stop) indexing or at least assessing all it sees. It (as well as all the other search robots) trawls the [...]

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Categories: Google · SEO Tips





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