A large part of any process that involves getting good at something is the ability to still hone the basics. This is particularly relevant if you want to become an expert. Think of guitarists practicing scales, football players practising free kicks, etc. Even though their ability level has far exceeded these elementary drills, the need [...]

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A quick one that (if I get the time) I will expand upon and do some research on, etc.
I was running a ’site:’ query in Google a moment ago and accidentally pressed the return key after I had typed in ’site’. Try typing in ’site’ into Google (I was using google.co.uk ‘the web’) yourself.
As you [...]

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This update was named after the guy who worked on it. So ‘Vince’ it is…
Anyway, ‘Vince’ is a tweak to Google’s results that affects some pretty big terms like ‘mortgage’, ‘loan’, etc. The update seems to favour bigger brands and has pushed some of these sites further up the rankings.
The upshot is that in most [...]

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As a rule, changing any element of an established URL and URL structure on your site is a no no. I can’t think of any reason for this to be a good idea. However, sometimes this does become necessary.
I had an occasion today to change one of the URLs on one of my affiliate sites, [...]

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Well, free as in you don’t need to buy any software, etc. Or anything in fact.
Here it is…

Pick one of your competitors on the web who are doing better than you for your chosen search term (better to choose one of your less competitive terms/competitors for this tip).
Go to Yahoo Site Explorer and input their URL [...]

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Apart from being wonderfully creative with your title, and two lines of ad copy, the display URL is the only other place available to tweak your AdWords adverts in your favour.
As we all know ‘deep level’ split testing your adverts is a key element to maximising your results, and playing your keywords in the best [...]

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