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Castles, keeps, moats... No, sadly we haven't got any of those, but we do have all the first hand knowledge you need to help your website to rank well in search engine results. No hype, no false promises, just clear advice, training or direct assistance to get your website found.

Archive for September, 2009


Shock! Google Doesn’t Use The Keywords Meta Tag

Tuesday, September 22nd, 2009

Well, not really a shock, but good that Google has come out and said this finally.

We have know for a long time that the ‘keyword’ Meta tag was not being used by Google. There was also the suspicion that both Yahoo and Microsoft weren’t using it too. As we know the tag had been open to abuse since the early days of search engine importance and because it is hidden from the web viewer it was pretty much fair game for all sorts of SPAM and keyword stuffing.

Here is a video from Matt Cutts explaining the whole thing.

So until Microhoo come out with the same information, it pays to still use the keyword tag sparingly. It is not much of an effort to put the three or four keyphrases your page is trying to be optimised for in the tag. Any more than this is a waste of effort and also Google said ‘we don’t use the keyword in the tag’ it didn’t say that ‘we don’t use all the Meta tag information to help us gauge trust’. So, don’t stuff that Meta tag for old times sake and think it won’t be noted still!

Google Pay Per Click Bidding Video

Friday, September 18th, 2009

Another video from Hal Varian, the Chief Economist at Google. Pretty straightforward stuff, but no one (and I repeat no one) presents this kind of thing better than Hal. Take time to watch.

BT Launch BT SearchSmart

Thursday, September 17th, 2009

Is it April 1st?

Check this out… BT Launch BT SearchSmart.

This is done with Latitude, here is the press release from them.

You’re kidding right?