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Shock! Google Doesn’t Use The Keywords Meta Tag

September 22nd, 2009 by Rob Andrews

Well, not really a shock, but good that Google has come out and said this finally.
We have know for a long time that the ‘keyword’ Meta tag was not being used by Google. There was also the suspicion that both Yahoo and Microsoft weren’t using it too. As we know the tag had been open [...]

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Categories: Google · Information · SEO Tips





Google Pay Per Click Bidding Video

September 18th, 2009 by Rob Andrews

Another video from Hal Varian, the Chief Economist at Google. Pretty straightforward stuff, but no one (and I repeat no one) presents this kind of thing better than Hal. Take time to watch.

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Categories: Google · PPC Tips





Google Advertising Professional Link Is Now A Nofollow

August 25th, 2009 by Rob Andrews

Google has changed and revamped their Advertising Professional area. The new area will have a lot more features and I guess is part of Google’s way of actualising their theory on more emphasis on development and training to compensate for the withdrawal of ‘Best Practise Funding’ at the beginning on this year. Mmmm. Still, check [...]

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Categories: Comment · Google





More On The UK Search Results

August 21st, 2009 by Rob Andrews

As a follow on from my last post, here is a link to Matt Cutt’s follow up on the somewhat strange and regionally challenged UK SERPs.
There is also a theory that this is a legacy thing from the Vince update. I am not so sure. I think Google just underestimated the difficulty in matching the [...]

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Categories: Comment · Google · UK SEM





Still Finding The UK SERPs Somewhat International?

August 19th, 2009 by Rob Andrews

There has been lots of talk recently about the UK search results and how they have been starting to show more results from outside of the UK region. Well, here is a partial answer to this from Matt Cutts.

I think that Matt got the wrong end of this question and answered it in a different [...]

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Categories: Comment · Google · UK SEM





Are Microsoft Getting Serious With Search?

July 30th, 2009 by Rob Andrews

I have not really posted on Bing, etc. There have been so many false dawns with Microsoft on the search front that I thought I would wait to see if this was just another re-brand with no substance.
More to come on this, but my three thoughts are:
1. Bing is actually quite a decent search engine [...]

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Categories: Bing · Comment · Google · Information · UK SEM · Yahoo





Matt Cutts on Google link: Command

July 7th, 2009 by Rob Andrews

My goodness, I knew that Matt was making some videos about questions he has had regarding SEO, etc., but I didn’t realise how many he had made. Well done Matt, it must have been a hell of a session(s).
I found this video regarding checking for back links, etc. Matt also mentions the ‘link:’ search command. [...]

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Categories: Comment · Google · Information · SEO Tips





Google’s link: Command Revisited

July 3rd, 2009 by Rob Andrews

Have you ever received one of those emails that says,
“As you may know Google puts a great deal of store in incoming links. We have noticed that your site has very few incoming links according to Google. You can try this for yourself by typing ‘link:www.yourwebite.co.uk’ into Google. This will show you how many incoming [...]

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Categories: Google · Information · SEO Tips





Using Google Search Operators For SEO?

July 2nd, 2009 by Rob Andrews

Do you use the many Google search operators to slice and dice your search results to best effect for your SEO link building work? This is a great way to hone your searching and bring to the forefront some interesting and valid potential link partners.
Here is a basic helpsheet on Google search operators that will [...]

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Categories: Google · SEO Tips





PageRank Sculpting Phase Two

June 17th, 2009 by Rob Andrews

Last post on this one from me (famous last words…).
Great article from Danny Sullivan today on PageRank sculpting. Saves me a lot of work, thanks Danny. Also, included is a video from Matt Cutts from May (I will include below in any case), which unfortunately I missed the first time around (if I had seen [...]

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Categories: Comment · Google · Information · SEO Tips





Matt Cutts Answers PageRank Sculpting Question

June 16th, 2009 by Rob Andrews

OK, I was a bit wrong. Not 100% wrong, but a bit wrong. Let me explain…
Firstly, here is Matt Cutts’ latest post on PageRank sculpting.
Now rather than write a whole new article on this, here is my comment on Matt’s blog.
*******
Matt,
Before I start this, I am using the term ‘PageRank’ as a general term fully [...]

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Categories: Comment · Google · News · SEO Tips





PageRank Sculpting

June 12th, 2009 by Rob Andrews

I didn’t realise this was going on. I am a bit behind with my reading.
In essence, Matt Cutts mentioned some things that has put some panic in the SEO community about ‘nofollow’ and PageRank sculpting.
Danny Sullivan puts together a good post on the two biggest things to come out of the SMX Advanced event. Namely, [...]

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Categories: Comment · Google · SEO Tips





Google Squared

June 4th, 2009 by Rob Andrews

I always look closely at all of Google’s new tools. How I wish that Google Squared was around when I was at school!
Apart from the ways it can save you time in starting an information collection based activity or project, have a think about it from a link building persepctive.
Do you think the information sources [...]

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Categories: Google · Information · SEO Tips





Google, JavaScript and Flash

June 4th, 2009 by Rob Andrews

Apart from sounding like a children’s book about frogs or rabbits or both (hey, look out for the animated film too; Tom Hanks is the voice for the Flash character!), Google, JavaScript and Flash now have a slightly different relationship.
This is a slow evolution based upon Google’s need to index the web like no one [...]

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Categories: Google · Information · SEO Tips





Want To Get Clicked?

May 26th, 2009 by Rob Andrews

The semantic web is a totally logical concept. The web would be better and easier if meaning was intrinsic to each page and data source. Eliminating ambiguity would be less fun but more efficient (however, I am sure the spammers would lessen at least some of the upside). Happy days eh!
My thoughts on this have [...]

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Categories: Comment · Google





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