Another video from Hal Varian, the Chief Economist at Google. Pretty straightforward stuff, but no one (and I repeat no one) presents this kind of thing better than Hal. Take time to watch.

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Sorry for the lack of posting recently. What with one thing or another, I just haven’t had the time to get some done. Maybe it is the temptation to just micro blog things now. Still, no excuses.
As you will have noticed I put up a box on the top right a while ago offering a [...]

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A large part of any process that involves getting good at something is the ability to still hone the basics. This is particularly relevant if you want to become an expert. Think of guitarists practicing scales, football players practising free kicks, etc. Even though their ability level has far exceeded these elementary drills, the need [...]

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Apart from being wonderfully creative with your title, and two lines of ad copy, the display URL is the only other place available to tweak your AdWords adverts in your favour.
As we all know ‘deep level’ split testing your adverts is a key element to maximising your results, and playing your keywords in the best [...]

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Here is a really interesting post from the official Google blog.
It goes into some detail about some of the user testing and eye tracking Google are doing. The post looks at some of the differences that have occured since Google introduced universal search into its search results.
Also, if you look at the search results heatmap [...]

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