No, not really.
Here is a nice article by Jill Whalen on a part of the reason for this.
However, the main reason is not terminology, it is genuine mistrust. Also, the main people that don’t mistrust search engine optimisation/SEM are usually the same ones who dumb the services down in an “I can do that” sort of way.
I will pick up this thread again, but for now it is worth thinking further about how we want out industry to develop. Search engine are not going away, so the need to market via search engines won’t go away either. Progress, positioning and further understanding is needed in order to take our industry to the next level.