Strange name for a post, eh? Still, got your attention…
It occurred to me the other day that even though PageRank is a far lesser factor in Google’s algorithm than ever before, it is still the most fascinating. Also, it is and will always be the fundamental premise on what has made Google so successful. So even though it has taken a little bit more of a back seat in our thoughts, don’t ever forget this founding father.
So why the Bank of England? Well, the Bank of England regulate the flow and amount of money (well pounds anyway) in circulation. They also do things like ‘quantitative easing‘ (which we now unfortunately know so well), where they inject money into the system by buying bonds, etc.
We know that PageRank dissipates and weakens as it flows from page to page and site to site. This is part of the complex algorithm that regulates the PageRank in the system (you see where I am going with this?). So where does the master PageRank flow regulator sit? How regularly does it pump PageRank in to circulation, is it based upon the number of sites (or more likely pages) indexed, number of links found, etc. Does Google have a dial that alters the weight of certain links and then pumps some more PageRank into the system to flow to these?
In the same way that every page has a defined PageRank number, there must also be a defined amount of PageRank in the system at any given time. Mervin King meets Matt Cutts!
Is there a TrustRank regulator too?