Last post on this one from me (famous last words…).
Great article from Danny Sullivan today on PageRank sculpting. Saves me a lot of work, thanks Danny. Also, included is a video from Matt Cutts from May (I will include below in any case), which unfortunately I missed the first time around (if I had seen this and really thought about it and combined it with the data I was seeing from some old JavaScript links, I might have been well ahead of the game on the big two recent developments).
So, it looks like sparse internal linking, not linking out, turning comments off and iFrames will now be the order of the day! I hope not. Here are a few (white hat) things that you might want to try.
Combining your ‘legals’ and ‘privacy’ pages in to one page and linking to it more intelligently. I have no idea on the legal ease of where these pages should be linked from on your site (maybe someone could comment), so do this at you own risk. I am also absolutely certain that Google has factored in some weighting to these pages already, so don’t sweat this one too much.
Think about your other navigational links and make them better for users and Google (how many ‘about us’ pages do you really need?). In this I mean think about if you really need to link to a page or if you really need that site wide link to an unprofitable area. As we know ‘nofollowing’ no longer works and in some ways this is a good excuse to get your house in order from a usability, ‘weight’ flow and ‘weight’ wastage perspective.
Remember a good website should embrace what the ‘web’ is about. Linking to sites and pages is a good thing if done for the right reasons and well. So all you ‘nofollow’ addicts should think a little about the trust your site develops by being an authority site. Authority sites do link to other sites (and give PageRank away). Rather than delete all of your outbound links that you previously ‘nofollowed’, open some of them up and ‘dofollow’ the ones that add value.
There will be a million takes on this new news and I am waiting to see what the fall out is. Either way Google makes the rule and we have to follow (no pun intended) them. Didn’t you know that? If you were Google would you do it any other way? Remember they own the search engine and we choose to use it.
Now Google have never said they were SEO experts for their own sites. In fact many years’ ago they did a ‘drains up’ look at many of their properties with a view to improving the way they interact with, well… with themselves I guess. This is a good one though! Google have finally got around Continue Reading »
Just a quick one… As we have known for some time a 301 redirect is treated by Google the same as a normal link and the PageRank/link juice/weight/whatever… flow is the same through both. So when you need to do a 301 redirect, you don’t have to worry about more PageRank dissipating than for a normal Continue Reading »
Seen this link on Google adverts recently? If you click the link, go into the ‘Ad Preference Manager’ and delve further you can find a host of information about Google’s adverts and how they relate to you. Also, you can see what settings are there and what control you have. Some of these settings relate Continue Reading »
Strange name for a post, eh? Still, got your attention… It occurred to me the other day that even though PageRank is a far lesser factor in Google’s algorithm than ever before, it is still the most fascinating. Also, it is and will always be the fundamental premise on what has made Google so successful. Continue Reading »
If you want to play this as a game (why not?), don’t read any further than this first paragraph and ask yourself the question “for each letter of the alphabet, which word/name do I think Google will come up with first?”. As a clue think company, before person. Now on with the post… Oh, to Continue Reading »
Last post on this one from me (famous last words…).
Great article from Danny Sullivan today on PageRank sculpting. Saves me a lot of work, thanks Danny. Also, included is a video from Matt Cutts from May (I will include below in any case), which unfortunately I missed the first time around (if I had seen this and really thought about it and combined it with the data I was seeing from some old JavaScript links, I might have been well ahead of the game on the big two recent developments).
So, it looks like sparse internal linking, not linking out, turning comments off and iFrames will now be the order of the day! I hope not. Here are a few (white hat) things that you might want to try.
There will be a million takes on this new news and I am waiting to see what the fall out is. Either way Google makes the rule and we have to follow (no pun intended) them. Didn’t you know that? If you were Google would you do it any other way? Remember they own the search engine and we choose to use it.