A quick one that (if I get the time) I will expand upon and do some research on, etc.
I was running a ‘site:’ query in Google a moment ago and accidentally pressed the return key after I had typed in ‘site’. Try typing in ‘site’ into Google (I was using google.co.uk ‘the web’) yourself.
As you will see (well, for most of you I guess) the ‘Banksy’ site comes up as number one with some other sites like the ‘Keane’ and ‘Franz Ferdinand’ also appearing in the top 10. Now this is obviously because of the anchor text of the links coming into the site, but why these sites? Each site is popular in its own right, but I really can’t think of why the anchor text would naturally include the word ‘site’ to take them to such a high position for this word above many others sites.
Anyone got any ideas?
The link profile for these sites (particularly the Banksy one) is too deep to meaningfully go through. Also, the term ‘site’ is too generic to use many of the other ways that this result could be distilled.
So, I think I will pick some lower placed results and see if I can see a pattern.
All of the ‘top of the head’ stuff like ‘official site’, ‘web site (two words)’, etc. doesn’t really explain anything about these results for these sites (i.e. there are many other sites that out rank them for these terms).
One to ponder… I don’t think it is a Google glitch and these must I be some basis for it. But, why that anchor text particularly for those sites?