I, like most of us, gave up on most of my heroes as I was growing up. Don’t get me wrong, I mean there are still people I really admire and aspire to, but ‘hero’ doesn’t usually come into it these days.
So following on from this, I wouldn’t really describe Eric Ward as a ‘hero’ of mine, but in the SEO link building world he comes as close as you can get.
All I can say is READ IT and learn (in my opinion) the most important aspect of great SEO link building. Remember the web is a ‘real place’ and search engines are quite ‘clever’, therefore, real and intelligent link building should always be your goal.